Beginner’s Guide to Selling on Amazon Marketplace: Product Listing, Fulfilment & Seller Strategies

Are you ready to build your online business and tap into millions of customers worldwide? Whether you're in India or the USA, selling on Amazon Marketplace can be your gateway to success. With no upfront registration fees in India and powerful tools available globally, Amazon provides an ideal platform for beginners to launch and scale.Are you ready to build your online business and tap into millions of customers worldwide? Whether you're in India or the USA, selling on Amazon Marketplace can be your gateway to success. With no upfront registration fees in India and powerful tools available globally, Amazon provides an ideal platform for beginners to launch and scale.

This comprehensive blog will guide you through the basics of selling on Amazon Marketplace — including how to set up your account, list products, choose the right fulfilment method, and use smart seller strategies to grow your business.

What is Amazon Marketplace?

Amazon Marketplace is an e-commerce platform where third-party sellers can list and sell products directly to millions of Amazon customers. Unlike products sold directly by Amazon, items listed in the Marketplace are sold and managed by independent sellers like you.

From electronics and fashion to home goods and groceries, the Amazon Marketplace allows sellers across a wide range of categories to grow their brand and reach a global audience.

Step-by-Step Guide to Selling on Amazon Marketplace

Step 1: Create an Amazon Seller Account (India & USA)

For Amazon India (Amazon.in)

• Go to: https://sellercentral.amazon.in
• Click on “Start Selling”
• No registration fee or subscription fee is required.
• Choose seller type:

1. Individual Seller – for smaller volumes, fewer tools
2. Professional Seller – access all tools & promotions (still free)

• Required documents:
• PAN Card
• GST Number 
• Bank account details
• Business address proof

Fee Reduction Highlights on Amazon India:

• Zero Referral Fee on items priced below ₹300
• Shipping Fee Reduced – flat national shipping now starts at ₹65
• Up to 90% Fee Savings on the second unit sold
• Zero Referral Fees on 1.2+ crore products across fashion, grocery, home decor, and more
• Lower Weight Handling Charges for Amazon Bazaar sellers

Pro Tip: Amazon India has made it extremely affordable for beginners to start — making it one of the most startup-friendly platforms in eCommerce today.

For Amazon USA (Amazon.com)

• Go to: https://sellercentral.amazon.com
• Choose between:
• Individual Plan – $0.99 per item sold
• Professional Plan – $39.99/month (no per-item fee)
• Required documents:
• Government-issued ID
• Bank account (U.S. or supported international bank)
• Tax info (SSN or EIN for U.S., W-8BEN for international)

Step 2: Choose What to Sell

Start by doing product research using:

• Amazon Best Sellers list
• Tools like Jungle Scout, Helium 10, Keepa
• Analyse competition, reviews, and pricing.

Popular models:

• Private Label – your own branded product
• Wholesale – buy from brands in bulk
• Handmade or Custom Items

Choose lightweight, low-return items with steady demand.

Step 3: Create a Compelling Product Listing

Your product listing is your storefront. Optimize every part to stand out and rank higher.

What to include:

• SEO-friendly product title
• Bullet points with key features
• High-quality images (white background)
• Keyword-optimized description
• Backend keywords for search indexing

Use keywords from Amazon Autocomplete, Helium 10, and competitors' listings.

Fulfilment Options: FBA vs FBM

Fulfilled by Amazon (FBA)

Amazon stores, picks, packs, and ships your products. They handle returns and customer service.

Pros: 

• Prime eligibility = more sales
• Hassle-free logistics
• Better customer trust

Cons: 

• Amazon storage fees
• Less packaging controls

Fulfilled by Merchant (FBM)

You handle shipping, storage, and customer support.

Pros:

• More control over operations
• Lower fees if you manage shipping well

Cons:

• No Prime badge
• You manage returns & delivery

Smart Seller Strategies for Beginners

1. Optimize with Keywords

Use keyword tools and competitor research to insert ranking keywords naturally in your listings.

2. Run Amazon Ads (PPC)

Start with Sponsored Products to boost visibility and learn which keywords convert best.

3. Encourage Product Reviews

• Use the “Request a Review” button
• Focus on delivering excellent service

4. Price Competitively

Use Amazon’s automated pricing tool or tools like RepricerExpress to stay ahead of rivals.

5. Monitor Performance Metrics

Keep a high seller rating, fast shipping times, and maintain healthy inventory levels.

Conclusion

Selling on Amazon Marketplace is one of the best ways to enter the world of eCommerce. Whether you’re starting in India with zero registration cost or scaling globally via Amazon USA, the tools and support are right at your fingertips.

With proper planning, research, optimized listings, and smart selling strategies, you can turn your Amazon store into a thriving business.

FAQS About Beginner’s Guide to Selling on Amazon Marketplace: Product Listing, Fulfilment & Seller Strategies

Is it free to sell on Amazon India?

Yes! There are no registration or subscription fees on Amazon India. You only pay selling fees when you make a sale.

Can I sell in both India and the USA?

Yes! Use Amazon Global Selling to access international markets with one account.

What is Amazon FBA?

Fulfilled by Amazon (FBA) is when Amazon handles storage, shipping, and customer service for your products.

How much money do I need to start selling?

It varies, but many sellers start with an inventory of ₹10,000–₹50,000 (India) or $500–$1000 (USA) depending on product and quantity.