Companies' channel strategy should reflect their overall goals and industry environment when they construct an eCommerce platform and run marketplace ads for Amazon or any other marketplace. Do they wish to target buyers from a specific demographic? How can existing consumers' penetration be improved? Want to improve your lead generation? Regardless of the objective, the channel strategy must give advantages to all parties involved while reducing risks. We were founded to assist industrial enterprises in striking the correct balance by assisting them in taking their business online and setting up their online store on the current large eCommerce platforms.