Home Storage, Lighting, Furnishing & Decor

Home is the most popular category both online and offline; retailers such as Walmart and Home Depot in the United States, as well as Big Bazar, Reliance, Dmart, and others in India, are great examples of having massive demand in the Home category, which is understandable given that we live, enjoy, breathe, and eat such items. The online sector in the United States began in 2005, and by 2011, it had reached its pinnacle, with growth in the triple digits and robust overall eCommerce sales. Similarly, in India, the home category launched in 2012, with the online marketplace giants as dependable online possibilities.

Clients were among the first to acquire things such as home storage, lighting, home furnishings, and home decor, as the online home sector grew. The typical selling price in this category used to be around ?300-400, but it was around ?700-800 last year. As the eCommerce marketplace concept grew in popularity along with the eCommerce marketplace seller management services, so did trust in such sites, resulting in a larger and more stable base for other online category products. Smaller players/sellers are bringing in amazing figures in the home sector online, which has again reached approximately ?50,000 Cr. While huge firms are achieving their total sales targets, smaller players/sellers are bringing in fantastic figures!

Home Storage, Lighting, Furnishing & Decor Statistics

  • Approximately 60% of organisations and sellers on marketplaces sell at least one product from this category!
  • In India, an average of 3 lac merchants sell home products, with nearly 100 sellers accounting for over 70% of marketplace sales.
  • A popular marketplace has 60+ private label companies selling on its marketplace around the world, and others are following suit!
  • Almost all of the major and well-known brands sell directly on online marketplaces as well as avail the online marketplace management services. On marketplaces, brands like Portico, Bombay Dyeing, Raymond, and others are selling directly.
  • 50% of producers who produce for well-known brands have already started their own brand on marketplaces to sell and take a piece of the B2C pie.
  • More than 80 brands are raking in more than ?100 million in sales through online markets, with online marketplaces accounting for 100% of their revenues.