Clients were among the first to acquire things such as home storage, lighting, home furnishings, and home decor, as the online home sector grew. The typical selling price in this category used to be around ?300-400, but it was around ?700-800 last year. As the eCommerce marketplace concept grew in popularity along with the eCommerce marketplace seller management services, so did trust in such sites, resulting in a larger and more stable base for other online category products. Smaller players/sellers are bringing in amazing figures in the home sector online, which has again reached approximately ?50,000 Cr. While huge firms are achieving their total sales targets, smaller players/sellers are bringing in fantastic figures!
Approximately 60% of organisations and sellers on marketplaces sell at least one product from this category!
In India, an average of 3 lac merchants sell home products, with nearly 100 sellers accounting for over 70% of marketplace sales.
A popular marketplace has 60+ private label companies selling on its marketplace around the world, and others are following suit!
Almost all of the major and well-known brands sell directly on online marketplaces as well as avail the online marketplace management services. On marketplaces, brands like Portico, Bombay Dyeing, Raymond, and others are selling directly.
50% of producers who produce for well-known brands have already started their own brand on marketplaces to sell and take a piece of the B2C pie.
More than 80 brands are raking in more than ?100 million in sales through online markets, with online marketplaces accounting for 100% of their revenues.
One such example is "Story@Home," where our Founder - CEO "Mr. Hardik Ray" used to work as Vice President of Sales & Operations. In early 2014, Story@Home began selling the product on the online marketplace giants, and swiftly shifted their whole business model and sales concentration to online sales. The brand grew from ?5 crores in sales to ?50 crores in sales in just six years. When there was no Bombay Dyeing or Raymond on the market in 2014, the brand began selling bedsheets. The brand used to sell the most bed sheets online in India, with over 1,00,000 bedsheets sold each month.
Home products such as – Home Furniture, Décor, Lighting, and certain products of Home Storage are extremely fashion-oriented things; clients frequently hunt for new and innovative as well as diverse items!
Our Founders and Co-Founders have extensive experience in home category sales. Mr Hardik Ray, our Founder, has been a member of the Story@Home Management team and has worked diligently to expand the brand. Here at Calibray, we've constructed a terrific system by using his knowledge and assisting in creating new brands in this area and helping current manufacturers run their eCommerce businesses by coaching their operations and sales teams.
Our team usually provides optimum solutions for improving inventory holding time, building active purchase cycles, and selling products running at a slow pace; we also help create a catalogue or accurate number of SKUs for sales and develop the portfolio according to stages of sales. More information can be found in our services section.