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Case Studies

Case Studies

A proven Sales Growth

Calibray has a proven track record of delivering exceptional growth, whether you’re an emerging seller or an established brand.

From Challenges to Champions – Explore Winning Strategies!

We’ve partnered with sellers across industries & Contenets to deliver outstanding results on Amazon. Here are a few highlights of what Calibray has accomplished for our clients:
WT

WT

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Sharpex

Sharpex

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Nivja

Nivja

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Laxmi

Laxmi

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

HOF

HOF

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Eco Leaf

Eco Leaf

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Classic Net

Classic Net

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Body Bucket

Body Bucket

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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Ample

Ample

3D Visual
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A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

Frequently asked
questions

How did Calibray scale a brand from zero to $50k/month?

Methodology: We launched a home decor brand using a "Long-Tail Keyword Strategy." Instead of fighting for expensive terms like "Wall Shelf," we targeted "Rustic wooden floating shelf for kitchen."

Result: Lower CPC, higher conversion, and gradual organic ranking led to $50k/mo in 6 months.

How do you handle seasonal inventory issues?

Case Study: A client had excess winter inventory in March.

Solution: We created "Virtual Bundles," ran a 7-day Deal, and increased PPC on "clearance" keywords.

Result: Liquidated 80% of stock in 3 weeks, recovering capital and improving IPI score.

Can you lower ACOS that is over 80%?

Case Study: A supplement brand came to us with 85% ACOS.

Solution: We audited the account and found 60% of spend was on "Broad Match" terms. We paused them, moved winners to "Exact Match," and added 300+ negative keywords.

Result: ACOS dropped to 35% within 45 days while maintaining total sales.

How did you help a brand expand to Walmart?

Case Study: An Amazon-only seller wanted to diversify.

Solution: We used the "Walmart Syndication" tool to mirror listings, applied for WFS (Walmart Fulfillment Services) for the "2-Day Delivery" badge, and launched auto-campaigns.

Result: Walmart now contributes an additional 15% revenue with zero cannibalization of Amazon sales.

What is your strategy for high-ticket items ($200+)?

Case Study: Industrial equipment seller.

Solution: We focused on "Sponsored Display" retargeting with long lookback windows (30 days), knowing buyers take longer to decide. We also optimized A+ content with technical spec sheets.

Result: 40% increase in conversion rate for high-ticket SKUs.

How do you revive a "dead" product?

Case Study: A product with no sales for 3 months.

Solution: We refreshed the main image to be more "click-worthy," dropped the price to break-even, and ran aggressive "Category Targeting" ads to appear on competitor pages.

Result: The product regained "BSR" (Best Seller Rank) and is now profitable.

How does Calibray improve Average Order Value (AOV)?

Case Study: A beauty brand.

Solution: We enabled "Virtual Bundles" (e.g., Shampoo + Conditioner) and added "Buy 2 Save 5%" tier promotions.

Result: AOV increased from $22 to $34 instantly.

How do you handle "Hijackers" on a listing?

Case Study: A client lost the Buy Box to a counterfeit seller.

Solution: We conducted a test buy to prove inauthenticity, filed a trademark infringement claim via Brand Registry, and successfully removed the seller in 48 hours.

Can you improve RoAS (Return on Ad Spend) for established brands?

Case Study: A mature apparel brand stuck at 3.0 RoAS.

Solution: We implemented "Dayparting" and shifted budget from "Generic" keywords to "Branded" and "Competitor Conquesting" campaigns.

Result: RoAS improved to 5.5 within 2 months.

How do you optimize for "Voice Search" on Amazon (Alexa)?

Methodology: We optimize listings with natural language phrasing ("Amazon's Choice" candidates).

Case Study: We added "easy to use coffee maker" to the backend search terms.

Result: The product began appearing in "Amazon Choice" voice recommendations, boosting organic traffic.

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