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    • Ray
    • Posted by Ray
    May 24, 2025
    11 min read

    Is Amazon PPC Worth It? The Experts Guide to Maximizing Your ROI on Amazon India & Global

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    • Posted by Ray
    April 26, 2025
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    Amazon Digital vs. Amazon Marketplace: Whats the Difference?

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    Frequently asked
    questions

    What is the difference between ACOS and TACOS?

    ACOS (Advertising Cost of Sales) measures the efficiency of the ad campaign. TACOS (Total Advertising Cost of Sales) measures the impact of ads on your total business profitability. We focus on lowering TACOS over time as organic rank improves.

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    Do you run ads on Walmart Connect?

    Yes. Walmart PPC (Sponsored Products) works differently than Amazon (first-price auction). We have specific strategies for Walmart’s ecosystem to capitalize on its lower competition and CPCs.

    How do you handle "Wasted Spend"?

    We perform weekly Negative Keyword Harvesting. We analyze Search Term Reports to identify clicks that didn't convert and add them to Negative Exact/Phrase match to prevent future waste immediately.

    What is your strategy for Sponsored Brands Video?

    Video ads have high engagement. We target competitor keywords with video ads because they take up large screen real estate, effectively stealing attention from rival listings.

    Can you run DSP (Demand Side Platform) ads?

    Yes. For advanced sellers, we use Amazon DSP to retarget shoppers who viewed your product but didn't buy, displaying ads to them off-Amazon (on sites like IMDb, Twitch, etc.).

    How often do you optimize bids?

    Our team monitors bids daily, with major optimizations happening twice a week. We use rule-based software for bulk changes but apply human oversight for strategic keywords.

    Do you cannibalize my organic sales with ads?

    We monitor "Organic Ranking" vs. "Ad Ranking." If you are already ranking #1 organically for a keyword, we may reduce ad spend on that specific term to maximize profitability, focusing budget on keywords where you lack visibility.

    What is Dayparting?

    Dayparting is running ads only during peak conversion hours (e.g., 9 AM - 9 PM). We analyze your sales data to ensure we aren't spending budget at 3 AM when shoppers are browsing but not buying.

    How do you handle aggressive competitors?

    We use "Defense Campaigns." We bid on your own brand keywords and ASINs to prevent competitors from placing their ads on your product pages, protecting your market share.

    What is a "Golden Keyword" strategy?

    We identify the top 5-10 keywords that drive 80% of your sales. We place these in Single Keyword Campaigns (SKAGs) with dedicated budgets to ensure we never lose visibility on your most profitable terms.

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