Creative Services New - calibray
We are proud of
the works we’ve done.

Marketplace
Creative that
Converts Shoppers
Into Buyers

Our Services

Full-service
Marketplace Growth for
Amazon, Walmart & Beyond

On marketplaces, your listing images are your storefront, your A+ Content is your sales pitch, and your Brand Store is your showroom. If any of these underperform, you lose sales to competitors who invest in creative that sells. Calibray designs every marketplace asset to improve click-through rates, conversion rates, and brand perception—using data, not guesswork.

WHY MOST MARKETPLACE LISTINGS UNDERPERFORM

Grow brands through bold, strategic creative

The gap between good design and good marketplace creative is enormous. A listing image that looks polished in a design portfolio can fail completely on Amazon search because it does not communicate the right benefits at thumbnail size, does not differentiate from competitors on the same page, or does not address the specific concerns buyers have at that price point.

Media insights
0%

Common creative failures we see:

OUR CREATIVE SERVICES

How It Works

OUR CREATIVE PROCESS

Our step-by-step approach ensures your marketplace growth is strategic, data-driven, and built to scale.

Brief & Research

We start by understanding your product, brand, target customer, competitive landscape, and current performance data. We review existing listing metrics, ad performance, keyword targets, and competitor creative.

Concept & Strategy

Based on research, we develop a creative strategy for each asset. This includes messaging hierarchy, visual approach, feature prioritization, and objection-handling framework.

Production

Our design team produces marketplace-ready assets at the required specifications for each platform, with attention to thumbnail clarity, mobile rendering, and marketplace compliance requirements.

Review & Refinement

Collaborative review with your team, incorporating feedback while maintaining conversion-focused design principles.

Testing & Iteration

For managed services clients, we conduct ongoing A/B testing of listing images and A+ Content, using SellerOptic data to measure impact on CTR, conversion rates, and sales velocity.

Capabilities

Creative studio for
Brands Ready to Scale

WHO THIS IS FOR

Built for established brands and sellers ready to scale with the right partner.

Collabs based
on trust only.

Who we've served

Frequently asked
questions

What creative assets do you produce?

We produce listing images (main and secondary), A+ Content / Enhanced Brand Content, Brand Store pages, infographics, comparison graphics, and product videos for Amazon, Walmart, and other marketplaces.

Do you handle product photography?

We can coordinate product photography when needed, or work with your existing photography to create optimized marketplace assets. Our primary expertise is in marketplace-optimized design and content creation.

How do you decide what to put in listing images?

We use a combination of keyword research, competitor analysis, ad performance data, and buyer psychology to determine the most impactful messaging and visual hierarchy for each listing.

Can you create creative for Walmart and other marketplaces?

Yes. While Amazon is the primary platform for most clients, we design creative for Walmart, Flipkart, Wayfair, and other marketplaces, adapting to each platform’s specific requirements and best practices.

How long does a creative project take?

A typical listing creative package (main image, 6 secondary images, A+ Content) takes 2–3 weeks from brief to delivery. Brand Stores and video projects vary by complexity.

How long does a creative project take?

For managed services clients, yes. We use SellerOptic and Amazon’s Manage Your Experiments tool to test listing images, A+ Content, and other elements. Standalone creative clients receive assets built for testing.

Do you A/B test creative?

For managed services clients, yes. We use SellerOptic and Amazon’s Manage Your Experiments tool to test listing images, A+ Content, and other elements. Standalone creative clients receive assets built for testing.

How is marketplace creative different from regular design?

Marketplace creative must work within specific platform constraints (image sizes, content modules, compliance rules) and optimize for performance in marketplace search results, where shoppers make split-second decisions based on thumbnails and above-the-fold content.

What if I already have brand guidelines?

We work within your brand guidelines while optimizing for marketplace performance. Brand consistency matters, but so does conversion. We find the balance.

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Looking for
Marketplace Service?

Partner with us! We are marketplace experts 
focused on driving sales, visibility, and growth for your brand.

Let’s Collaborate

CREATIVE THAT SELLS,
NOT JUST LOOKS GOOD

Your marketplace creative is either helping you convert or helping your competitors win. Calibray designs every listing image, every A+ module, and every Brand Store page to move shoppers from browsing to buying.