Managed Services New - calibray

Amazon Account
Management for
Brands That Demand More

Your marketplace should be a growth engine, not a management headache. Calibray provides Amazon account management services along with full operational ownership of your Amazon, Walmart, and multi-marketplace presence integrating catalog management, advertising, creative, and analytics into a single, accountable partnership.

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Our Services

Full-service
Marketplace Growth for
Amazon, Walmart & Beyond

We help established brands scale faster across Amazon, Walmart, and other marketplaces with a fully integrated approach to advertising, operations, and analytics. From strategy to execution, our team delivers measurable growth, improved profitability, and complete visibility into your performance.

THE COST OF FRAGMENTED MARKETPLACE MANAGEMENT

Grow brands through bold, strategic creative

When your ads team does not talk to your creative team, when your catalog manager does not see your advertising data, and when your reporting is a patchwork of spreadsheets growth stalls. Fragmented management creates blind spots, duplicated effort, and decisions made without full context.

Calibray eliminates this fragmentation by integrating every layer of marketplace management under a single team with shared data, shared goals, and shared accountability.

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WHAT OUR MANAGED SERVICES COVER

How It Works

A Clear Process. Proven Results.

Our step-by-step approach ensures your marketplace growth is strategic, data-driven, and built to scale.

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Marketplace Audit

We conduct a comprehensive audit of your marketplace accounts, identifying revenue leaks, operational gaps, and growth opportunities.

Strategy Development

We build a tailored growth strategy covering catalog, ads, creative, and operations priorities for the next 90 days and beyond.

Onboarding & Setup

We integrate with your accounts, set up SellerOptic tracking, establish reporting cadences, and align on KPIs and communication workflows.

Ongoing Execution

Daily management, weekly optimization, monthly strategy reviews. Your marketplace operations run continuously with full transparency.

Scaling

As performance improves, we expand into new SKUs, categories, and marketplaces based on data-driven opportunity analysis.

REPORTING & ACCOUNTABILITY

Transparent performance. Measurable growth.

Every managed services engagement includes structured reporting and accountability systems designed to give you full visibility and control.
No black boxes, No guesswork.

Just clear data, honest reporting, and accountable results.

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Real-Time Dashboard

SellerOptic dashboard with live visibility into ads, sales, returns, and profitability
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Weekly Snapshots

Track key metric movements and performance trends that matter most
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Monthly Reviews

Strategy calls to align priorities and uncover scaling opportunities
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Quarterly Business Reviews

Deep performance analysis and long-term strategy planning
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Defined KPIs

Clear, measurable objectives established at the start of every engagement
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Full Transparency

Every metric tracked, every result shared complete visibility, always
WHO THIS IS FOR

Built for established brands and sellers ready to scale with the right partner.

WHO THIS IS NOT FOR

We’re not a fit for every seller and that’s okay. We’re looking for the right partnerships.

Collabs based
on trust only.

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Frequently asked
questions

What is included in Calibray’s managed services?

Our managed services cover catalog management, marketplace operations, advertising, creative optimization, and analytics through SellerOptic. Every component is integrated under a single team.

How quickly can you onboard a new brand?

Typical onboarding takes 2–3 weeks, including account integration, SellerOptic setup, initial audit, and strategy development. Complex multi-marketplace engagements may take longer.

Do I get a dedicated account manager?

Yes. Every managed services client is assigned a dedicated account manager who serves as your primary point of contact and coordinates all service delivery.

Can you manage my Amazon and Walmart accounts simultaneously?

Yes. Calibray manages brands across Amazon US, Amazon UK, Walmart, and other marketplaces with integrated strategy and reporting.

What reporting do I receive?

You receive SellerOptic dashboard access for real-time data, weekly performance snapshots, monthly strategy review calls, and quarterly business reviews.

How is this different from just hiring an Amazon VA or freelancer?

Freelancers handle isolated tasks. Calibray provides integrated management where ads, creative, operations, and analytics work together under a unified strategy with shared accountability.

What if I only need ads management, not full managed services?

We offer standalone PPC management services. Visit our Ads/PPC Management page for details. Many clients start with one service and expand.

How do you handle underperforming products?

We use SellerOptic data to identify underperformers at the SKU level, diagnose the root cause (pricing, creative, competition, ads), and either optimize or deprioritize based on profitability potential.

Do you require long-term contracts?

We recommend a minimum 90-day engagement to allow proper audit, strategy implementation, and optimization cycles. Specific terms are discussed during onboarding.

How do I know if managed services are right for my brand?

If you are spending more than $500K annually on marketplaces and find yourself struggling with fragmented management, rising costs, or lack of strategic direction, managed services are likely a fit. Book a marketplace audit to find out.

What does "End-to-End" Account Management include?

It covers seven core pillars: SEO (Listing Optimization), PPC Management, Graphic Design, Inventory Health, Case Log Management, FBA Shipment Creation, and Account Health Monitoring.

How does Calibray handle inventory planning?

We use velocity-based forecasting. By analyzing your last 30/60/90-day sales velocity and factoring in lead times, we tell you exactly when to restock FBA to avoid stockouts or expensive storage overage fees.

Can you manage FBM (Fulfilled by Merchant) orders?

Yes. While we recommend FBA for Prime eligibility, we assist FBM sellers by optimizing shipping templates, monitoring valid tracking rates (VTR), and handling customer service messages to prevent A-to-Z claims.

How do you improve my IPI (Inventory Performance Index) score?

We aggressively manage sell-through rates. We identify stranded inventory, remove unfulfillable units, and run clearance promotions (Coupons/Lightning Deals) on slow-moving ASINs to boost your IPI score above the 400 threshold.

Do you handle Amazon Support cases?

Yes. We take over the tedious process of interacting with Amazon Seller Support. Whether it's fixing "Search Suppressed" listings, reconciling lost FBA inventory, or category changes, we handle the tickets until resolution.

How do you approach Amazon SEO?

We move beyond basic keywords. Our SEO strategy focuses on Backend Search Terms, Alt-Text optimization, and Subject Matter fields. We optimize for both the A9 algorithm (search visibility) and human psychology (conversion).

What happens if I get a negative review?

We execute a TOS-compliant review management strategy. We immediately check if the review violates guidelines (e.g., product vs. fulfillment complaint) to request removal. If legitimate, we post a professional public response to reassure future buyers.

Can you help launch new products?

Yes. Our "Honeymoon Period" launch strategy utilizes aggressive PPC (Exact Match), Amazon Vine enrollment for early reviews, and social traffic to signal high relevance to Amazon’s algorithm in the first 30 days.

Do you manage reimbursement claims?

Yes. We audit your account for lost/damaged FBA inventory and initiate reimbursement claims. This service often recovers enough money to cover a portion of our management fees.

How many accounts does one manager handle?

To ensure quality, we cap our portfolio. Each Account Manager handles a maximum of 4-5 accounts (depending on size), supported by a team of specialists for graphics and PPC.

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Marketplace Service?

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TAKE CONTROL OF
YOUR MARKETPLACE GROWTH

Fragmented management costs more than you think. In wasted ad spend, missed opportunities, and decisions made without data. Calibray’s managed services bring everything together strategy, execution, creative, analytics under one team that is accountable for your growth.