The secret of modern eCommerce and eCommerce marketing agency has long been hailed as personalization. You’re giving a personalised online shopping experience as well as online marketplace management services�one that motivates them to buy�by presenting things a consumer was previously interested in, or retargeting them based on their activity on your eCommerce website. We recognised that narrative or storytelling promotions had share rates of up to 20% and began to explore the best ways to utilise that strategy.

We found that telling stories about our customers and putting them in content-rich forms like blogs, newsletters, and emails resulted in significantly higher engagement rates than traditional banner ads or short films on social media.

Fashion & Wearable Accessories

• The compound annual growth rate (CAGR) of the eCommerce fashion sector is expected to reach 14.2% between 2017 and 2025, with the market valued at $672.71 billion by 2023.
• In 2021, sales of clothes, footwear, and accessories soared, reaching $180.5 billion in the United States alone. This year, customers are expected to spend $204.9 billion on fashion items online, up 13% from last year.
• The apparel and accessories industries alone accounted for 29.5% of all eCommerce sales in the United States in 2021.
• The footwear segment will grow from $365.5 billion in 2022 to $530.3 billion in 2027 in terms of worldwide market size.
• Asia dominates this sector, accounting for 54% of worldwide footwear sales (compared to just 14.8% for Europe and North America, respectively).
• Athletic footwear is likewise a growing market, with forecasted revenues of $63.5 billion in 2023, up 23% from the $51.4 billion in 2020.