Introduction

Industrial & Scientific

The use of digital self-service channels by B2B customers is on the rise, and many obviously prefer online interactions. Choose eCommerce because, according to recent data, 60% of B2B clients perceive remote sales to be at least as effective as traditional sales, and 62% prefer to reorder products online. However, just 13% of industrial OEMs indicate that their present capabilities allow them to offer digital solutions, and only 10% offer online, automated self-service tools for making reorders.

Companies' channel strategy should reflect their overall goals and industry environment when they construct an eCommerce platform and run marketplace ads for Amazon or any other marketplace. Do they wish to target buyers from a specific demographic? How can existing consumers' penetration be improved? Want to improve your lead generation? Regardless of the objective, the channel strategy must give advantages to all parties involved while reducing risks. We were founded to assist industrial enterprises in striking the correct balance by assisting them in taking their business online and setting up their online store on the current large eCommerce platforms.