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Strategic Business Moves: Mastering Marketplace SEO

17/06/2022 & 16:43 PM


Uploaded By: Admin

Mastering Marketplace SEO

As one of the fast-paced, profitable, as well as most dynamic parts of the Indian economy, the retail sector has arisen in India. Because of its projected growth of about USD 3600 billion by 2020, this market is considered to be the 5th largest investment destination in the world. Consumers' rising affluence and changing economic landscapes are fueling retail's steady eCommerce Store Launch & Expansion, which accounts for over 10% of GDP (GDP).

As a result, shops now have a chance to keep up with the ever-changing needs of the modern Indian consumer, whose lifestyle is increasingly influenced by global trends. Of all retail business changes, online retail has taken the industry by storm in the last few years. India is predicted to become one of the world's fastest-growing eCommerce markets, propelled by homegrown entrepreneurs, strong investments from international investors, and an ever-increasing number of internet users. Traditional brick-and-mortar retailers are looking into online sales as a way to keep up with the times and counter younger businesses. In a nutshell, eCommerce has ushered in a paradigm shift in Indian retail.

It's difficult to succeed in such a constantly changing economy. Customers' evolving shopping habits necessitate a new strategy to retail, one that considers more than just the physical goods itself, but also the overall user experience and online trip. That's where the importance of a well-thought-out market strategy comes in. Previously inaccessible markets like small towns and rural areas can now be penetrated by retailers through the use of all available digital channels and the allocation of resources to online shop management. With the help of marketplace management services given by the marketplace giants, retailers now have no qualms about embracing new trends and exploring new markets.

If you're a retailer, it's time to look into online markets. An online marketplace gives you access to an unlimited market and numerous business advantages that can prove useful in the long term, regardless of whether you're a small start-up or an established market player. A lot of thought and planning go into every new endeavour. Consider these factors listed by the best eCommerce marketplace seller management services provider, Calibray before venturing into a new industry.

1. The volume of Traffic on the marketplace:

On a daily basis, how much traffic does your target market generate? Is the number a good fit for your goals? Even if the site already has a consumer base, knowing its size is critical. Even more so for niche products/segments when the relevant marketplace may not have a huge volume of visitors.

2. Fee structure of the Marketplace:

When you join a marketplace, you'll almost certainly have to pay some sort of charge. Make sure you know whether or not they charge a commission on sales, a fee for listing, a fee for branding, or have a different fee structure altogether. The handling as well as shipping costs needs to be clarified.

3. Site Policies:

It goes without saying that there are different standards to follow when selling on a marketplace than when selling on your own eCommerce site. It's crucial that you inquire about branding and marketing options from an excellent eCommerce Store Launch Expert, as well as the possibility of setting up your own store.

4. Customer base:

A marketplace's preexisting client base is one of its greatest advantages. However, this will not guarantee you any sales. As a seller, you can take advantage of your current customer base and implement your own sales tactics. In addition to refining your product listing, you can also increase the exposure of your items and bundle them together.

5. Support of the Seller:

To get started, you'll need a lot of help with technical and operational matters. Find out if you'll be assigned an account manager or if you'll have access to self-help resources and tutorials to help you get started and stay on track. Consult with a professional eCommerce Store Launch Expert for more efficient operations.