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Myth-Busting: Mastering SEO for Online Sales

22/04/2022 & 18:47 PM


Uploaded By: Admin

Ecommerce Operations

Although online shopping has become a common part of many people's lives, there are still many misconceptions regarding online selling. Let's take a look at the five most popular e-commerce or online selling myths.

Common Online Selling Myths:

1. Online Shoppers Care Only About Price:

Contrary to popular belief, customers are not primarily concerned with getting the best deal, according to a recent study. Instead, the fact that it is so convenient is the primary reason why people shop online. In addition, shoppers want a memorable shopping experience. Comparison shopping and the use of user reviews are also mentioned as reasons to shop online.

2. Only Young People Shop Online:

According to a recent Business Insider analysis, one in every four online customers is above the age of 55. Furthermore, older shoppers spend more on each transaction than younger shoppers. Yes, millennials (ages 18-24) spend the most online, each spending around $2,000 each year, but slightly older individuals (ages 35-44) spend about the same amount but represent an important market because of their higher incomes and more significant numbers. So, yeah, young people do purchase online, which is understandable. They've grown up online and feel right at home. However, 47 percent of all internet customers are aged 35 to 54.

3. Selling on Multiple Platforms is Too Difficult!

You've built up your online store, providing excellent customer service, and are well-versed in order fulfillment, foreign order paperwork, and shipping. So don't be concerned about the prospect of now extending to multiple online selling platforms.

4. E-commerce is Killing Bricks and Mortar Stores:

No, not at all. Consumers continue to seek knowledge, inspiration, and purchases from both online and physical sales channels. As a result, the most effective sales techniques take advantage of the respective strengths of both the online and physical retail environments.

5. You Need to Spend Plenty of Money on Ads:

No, it does not. The good news is that there is a lot you can do to sell your products online without spending a small fortune on advertising campaigns (though strategic use of ads can undoubtedly be beneficial). What you must do is ensure that your website is SEO-friendly and content-rich. Then, begin a blog and create good, relevant, and useable content that your consumers will value.

Amazon Selling Myths:

Misinformation is your adversary. It can suffocate you, and even worse, it can prevent your company from becoming an Amazon success.

Doing your study on Amazon is a crucial element of selling successfully. While there are other factors to consider, such as attractive Amazon listing language and obtaining excellent customer ratings, knowing Amazon is considerable assistance. We're here to help you navigate the challenging world of America's largest e-commerce site and separate fact from fiction.

Myth #1: It's impossible to understand Amazon.

Misinformation has caused you to assume that Amazon is a complicated selling site that is difficult to navigate. As a result, you believe you must fully comprehend every aspect of the intimidating concept of how to become a successful seller on Amazon - a multi-part series to sell profitably. Still, you don't know where to begin. And there's a lot to learn: Amazon's costs, Fulfillment by Amazon (FBA), how to get started selling, how to get paid, and much more.

It's okay if that list makes you nervous! Everyone has to start from scratch when starting a business, and selling on Amazon is no exception. As a result, everyone feels overloaded from time to time. And, while it may appear that everyone has worked out how to be a great Amazon seller, this could not be further from the reality. It takes dedication, the correct resources, and the ability to learn from your failures.

There is a plethora of information to be learned, including registering an Amazon seller account, creating a best-selling Amazon listing, obtaining an Amazon brand registry, and much more. Just make sure you do your research on where you're receiving your information. Also, make assured that you are relying on sources that are current, relevant, and trustworthy.

Myth #2: You have to invent and introduce a new product so as to become a successful seller for Amazon in the USA.

Amazon already has millions upon millions of things. Yet, with so much competition, you believe that developing a new product and claiming an untapped market is the only way to convince customers to buy anything.

That is not always the case. Create a new product if that is the best course of action for you. But, even if that isn't the best path for your company, there are still plenty of clients for you, even with all of the other companies selling identical things to yours.

Instead of developing an altogether new product, you might improve on existing ones. Reviews give you a peek into the hearts and minds of your potential clients. Would you please take notice of what individuals like about their items, as well as what they dislike? Then make it your purpose to solve all of the issues that people were complaining about. There is no reason to create a new product.

Myth #3: Online Audience only selects inexpensive or cheap products.

Some clients are concerned about getting the best deal available. Some customers want luxury and are willing to pay a premium for it. And many more buyers want a blend of price, quality, and selection considerations.

Costs reveal a lot about your goods, and meager prices may appear suspicious to purchasers. Customers will assume that your products are of poor quality if your pricing is low. They may believe that your product is weak, won't work well, won't last long, or will break easily. Therefore, they will choose a more expensive item, believing that as costs rise, so will the quality.

Instead, set rates that are consistent with your brand's goal. Costs convey a lot about your product and brand, so consider how you want your business to be seen and establish prices accordingly.

Myth #4: You should sell to everyone.

It's alluring to try to offer your product to as many individuals as possible. However, not only is that a lousy marketing strategy that may have an influence on your Amazon conversion rates, but it may also be very harmful to the health of your Amazon account.

Make it apparent if certain folks should not buy your product. Don't claim to be the best at anything if your product isn't. Incorrectly characterizing your goods will not only leave an unfavorable impression on your customers, but it can also result in high return rates, negative reviews, and costly troubles with your Amazon account.

One of the most effective strategies to keep buyers returning is to describe your product in your Amazon listing appropriately. People want to know exactly what they're getting. So, if your product benefits them but isn't the best thing that could happen to them, don't exaggerate that in the listing. It is acceptable if your product does not improve the lives of your customers. That is not something anyone anticipates. That is not true for all products. Remove the exaggerations and hyperboles. Provide your customers with information so they can make an informed purchase.

Myth #5: You need plenty of employees to help you in selling your product on Amazon.

From bookkeeping to sourcing and A+ Content picture design to logistics, you may assume that running your Amazon seller account requires a village. And, while it may necessitate a great deal of in-depth knowledge, it does not have to cost you your monthly salary. Instead of finding, employing, and training a new employee every time your to-do list grows too long, utilize a combination of services, tools, and contractors to save time, scale effectively, and reduce labor costs. If you are thinking of becoming a top seller for Amazon in the USA, Calibray can help you with marketplace management services for Amazon.

For example, many Amazon merchants find that employing Fulfillment By Amazon saves them time. While FBA is not free, they can "select, pack, and ship your items," saving you a lot of time and headaches. Furthermore, they manage customer service, freeing you to focus on what is most important: selling your goods.

Myth #6: You are only required to sell your products on Amazon.

Because Amazon controls so much of the e-commerce world, you may feel that only Amazon can fulfill your dreams of becoming a successful online seller, Calibray is the best consulting agency for Amazon sellers. And for many Amazon sellers, it may be true: for the time being. However, focusing solely on Amazon means that your company is in the hands of Amazon.

While selling on Amazon can provide incredible prospects for a wide range of businesses, it may be prudent to look into other online selling opportunities. There may be worthwhile, profitable ways to promote your brand and product, such as eBay, Walmart, Target, and others.

Keep in mind that, like Amazon, any selling channel will experience ups and downs. So choose which sites and stores are most appropriate for your brand. Also, evaluate where your target market shops and place your goods there.

And if you don't already have a website, you should get one. When you do this, your company will appear in Google searches (assuming you have decent SEO), giving you extra visibility. You will be able to showcase your items and services any way you wish, rather than how Amazon instructs you to. Your customers will expect you to have a website. Therefore you should have one. If customers can't locate you online, they may lose faith in your company. Check out Shopify, Squarespace, Wix, and other website builder sites to get started promoting your stuff as well as get in touch with Calibray to avail top-class eCommerce marketplace seller management services.

Myth #7:You have to participate when Amazon offers a new program.

Amazon introduces new programs on a regular basis, and you may believe that participating in them is always helpful to you.

In actuality, you must decide whether one of Amazon's programs is appropriate for you. And if it's the best option right now. Amazon builds these projects to grow its own business, and while they may be able to assist you in growing yours, they may be testing new features on your money.

For example, when Amazon started in Australia, you could have thought of joining However, if you did, you might still be waiting for it to take flight. So before you go headfirst into a program, consider whether it matches your budget and your goals.

Final Thoughts:

With your newfound understanding, you're free of the beliefs and falsehoods that have been holding you down. So don't be afraid to sell your product on Amazon. All you have to do is empower yourself with the necessary information and understand that you will always have more questions once your present ones are addressed.