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Revolutionize Your E-commerce Presence: Amazon, Flipkart, Pepperfry & Myntra Mastery

22/04/2022 & 18:19 PM


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Revolutionize Your E-commerce Presence: Amazon, Flipkart, Pepperfry & Myntra Mastery

E-commerce provides clients with a lot of ease and choice, leading to online shopping becoming highly popular across the country. As a result, due to their vast reach, more and more retailers are choosing to offer their items on branded online marketplaces such as Flipkart, Amazon, and Myntra. However, before you do so, you should be aware of the benefits and drawbacks of selling your products online. In this blog, we'll go over the most prevalent ones.

Benefits of selling on online marketplaces:

  • Wider reach:

Millions of Indians use these internet stores every day to buy things since they are popular among youthful consumers. It is extremely difficult for small retailers and fledgling enterprises to reach such a wide spectrum of audiences when they are just getting started. Online marketplaces like Amazon and Flipkart give them a platform to reach a much bigger customer base. Customers trust brands that sell on these platforms, which help them create trust and credibility in their enterprises. So if you are thinking “is selling my product on Amazon profitable?” the answer is a big yes, as it increases your chances of selling your product on amazon with such a wide customer base.

  • Less technical hassles:

Amazon, Flipkart, and other global e-commerce behemoths have solid and competent technical teams in place to handle their digital domains. These marketplaces have relatively few technological faults and can handle a large amount of traffic at any given moment. Selling on these platforms can save you a significant amount of time and money that would otherwise be spent addressing technological issues on your site. In addition, you would not have to hire a large workforce to manage your internet store.

  • Customer trust:

Selling on these platforms assists small businesses in managing customer service, exchanges, and refunds quickly and efficiently. This contributes to their customers' trust. People do not buy from small firms because they are unsure about the kind of service they will receive. In addition, selling products on huge internet marketplaces assists small firms in gaining client credibility. They trust making payments on existing websites and do not hesitate to share their payment information, as they might on a newly created D2C website.

  • Excellent customer service:

After-sales service is critical in building trust with customers and marketing the brand. Customer care is available 24 hours a day, seven days a week on Amazon and Flipkart. With the help of store management services for Amazon selling your products on such a huge E-Commerce platform like Amazon can help you avoid the headaches of customer service and management. These websites handle all after-sales services such as refunds, exchanges, delivery payments, and so forth.

  • Management of shipping and delivery:

Shipping and delivery are important aspects of the online business process. Selling your products on Amazon and Flipkart will help you save time and money on logistics. These websites handle all aspects of product shipment and delivery. They are also in charge of the logistics of returns and exchanges. This saves small retailers a significant amount of money.

Start Selling Online With These 7 Steps:

It may appear not easy, but this step-by-step instruction will assist you. Here's how to get started:
  1. Find Products to Sell Online
  2. Build your eCommerce Brand
  3. Create an Online Store
  4. Market Your Store and Products
  5. Set up Secure Payments and Get Paid
  6. Set up Shipping
  7. Grow Your Business
1. Find Products to Sell Online:

How do you make money selling items online? First, choose your products based on your target audience if you're creating an internet store from scratch. If you intend to market your products, consider what low-cost items you can make. Start your eCommerce business with dropshipping to save space and money upfront. Then, select an eCommerce platform that provides professional business tools as well as complete design customization.

2. Create Your eCommerce Brand:

Creating a consistent voice for your company and increasing customer recognition are two benefits of developing a cohesive brand. In addition, you may affect your clients' perceptions of what you stand for by organizing your branding activities. While branding is an ongoing process that will grow over the course of your company's existence, here's how to get started from the ground up.

  • Choose your business name
  • Make a logo
  • Buy a domain
  • Set up a business email
3. Create an Online Store:

The online store is at the heart of any successful eCommerce business. If you're just getting started, your online store is a terrific place to try out new products and get immediate feedback. If you're currently selling on marketplaces, try this new, more profitable route. Finally, if you own a retail store, think about selling everywhere and at any time.

If you're wondering what the ideal platform to sell online is, consider this: a website builder like Wix provides inexpensive price plans, broad design capabilities, and professional tools to run your store all from one platform. Calibray – the best service provider for Flipkart helps you set up your online store using Wix or look into other possibilities for your company.

4. Marketing Your Store and Products:

Once your online store is up and running, it's time to start marketing your products. However, merely expecting the correct audience to find your company because your website is live is insufficient. Customers must be aware of your store and understand your items. To make this happen, you must first understand who your consumers are and how to approach them.

5. Start Accepting Payments:

You can begin accepting online payments in a variety of ways. Whatever option you select, make certain that the payment methods are secure and trusted.

6. Shipping:

The foundation of a successful eCommerce firm is low-cost, quick shipping. Your audience has no physical borders when you sell online. However, unwrapping the items is the conclusion of the shopping experience, and there is only one way to get your stuff to them: via a shipping company. There are numerous shipping companies in various countries. Some of the most well-known in the United States are USPS, FedEx, and UPS.

Understanding eCommerce shipping is critical for both the customer experience and your bottom line.

  • How to set up your shipping:
  • Choose a carrier
  • Offer shipping promotions
  • Include shipping at checkout
  • Make packaging a priority
7. Growing your business:

A healthy firm is continuously looking for new growth avenues, whether selling on new sales channels or increasing profits through automation. By diversifying your sales channels, you may meet your target audience where they already shop or browse.

  • Automate your workflow
  • Connect your productivity apps
  • Analytics
  • Look at your reports


Back in the day, you could sell almost anything and make a fortune. However, there was little competition, technology wasn't as affordable as it is now, and product availability was limited.

Amazon is becoming a huge competitor for everyone, and selling your product on Amazon will turn into a profitable business, so what are you waiting for? Get in touch with Calibray - the experts for Amazon today.

1. Finding the right products to sell:

Many barriers to entry have been removed by shopping cart solutions such as Shopify. Anyone may set up an Internet business in a matter of days and begin selling various things.

Amazon's huge online product inventory is sweeping the eCommerce industry. In addition, their marketplace and fulfillment services have made it possible for vendors from all over the world to reach out to paying customers.

Let us not forget Ali Express. They've made product sourcing easier by providing access to Chinese manufacturers in just a few clicks.

All of this has made it extremely difficult for retailers to find distinctive products unless they decide to make their own.

2. Attracting the perfect customer:

Online buyers are not shopping in the same manner they used to. Instead, they search for their desired items on Amazon. Then, they request social media recommendations. Finally, they use their smartphones in-store to browse product reviews and pay for purchases using various payment methods.

Many things have changed, including how people consume material and communicate online. Technology and social media quickly distract them.

Retailers must determine where their target customer is and reach them effectively without blowing their marketing budget.

3. Generating targeted traffic:

The channels of digital marketing are changing. As a result, retailers cannot rely on a single channel to bring visitors to their online store.

To drive qualified visitors to their online store, they must properly employ SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines, and affiliates. In addition, they must be visible in areas where their target audience is paying attention.

4. Capturing quality leads:

Online businesses are paying a lot of money to drive traffic to their websites. However, with conversion rates ranging from 1% to 3%, they must put in a lot of work to generate leads if they want to get the most out of their marketing efforts.

The money is on the agenda. Building an email list of subscribers is critical for long-term success. Not only will it help you deliver your message more effectively, but it will also allow you to prospect more effectively utilizing platforms like Facebook Custom Audiences.

Leads are not all made equal. Retailers must design the correct message for the right audience to convert them into leads and eventually into customers.

5. Nurturing the ideal prospects:

A large email list is useless if you are not actively connecting with your readers.

Only a small portion of your email list will convert into paying clients. Regardless, merchants must constantly provide value through their email marketing efforts.

Online retailers place a high priority on communicating product availability and incentives, but prospects require more. Value and enjoyment go a long way, but it takes more effort.

6. Converting shoppers into paying customers:

If you want to close the transaction, you must drive quality traffic and nurture leads. You must eventually convert those leads to pay for your marketing activities.

Retailers must constantly improve their efforts to turn email leads and website visitors into consumers. Conversion optimization is a never-ending effort.

7. Retaining customers:

Bringing in new clients is more expensive than keeping the ones you already have.

Retailers must employ strategies to get the most out of their client base to increase customer lifetime value.

8. Achieving profitable long-term growth:

Increasing revenue is one method to expand a firm, but in the end, profitability is what matters most.

Online merchants must constantly look for ways to minimize inventory costs, increase marketing efficiency, cut overhead, reduce delivery costs, and control order returns.

9. Choosing the right technology & partners:

Some online merchants may suffer growth issues because their technology limits them, or they have hired the wrong partners/agencies to assist them with project management.

Retailers seeking to expand must be based on a solid technological foundation. They must select the best shopping cart solution, inventory management software, email software, CRM systems, analytics, and other tools.

Hiring the incorrect partners or organizations to assist you with project implementation or marketing campaign oversight may impede company growth.

10. Attract and hire the right people:

Let's face it: online shops may have ideas and aspirations, but one thing is certain: they require the appropriate personnel to assist them in carrying out their plans.

Attracting the proper staff is critical for achieving desired online growth. Having the appropriate leader also has a significant influence.

Our Services are Solutions to all your issues:

Calibray is an integrated package for sellers that combine technologies and services to gain access to the world's largest marketplace and reach millions of buyers to increase sales and company. Calibray also offers services like eCommerce Store Management for Amazon.

Building Your Campaign & Strategies:

We generate suitable keywords, titles, ad copy, and campaign structure based on the specified objectives.

Optimizing your Business for the Market:

We adjust your merchandising based on product characteristics to make it more relevant or search optimized.

User-Friendly Access & Interfaces:

We make every effort to offer a user-friendly method of providing buyers with access to your adverts and complete product selection to increase sales.

Maintaining your A-Z Communication:

We pay close attention to buyer inquiries and communicate proactively to reduce A-Z claims and provide speedier resolution.